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Research Group Aesthetic and Cultural Studies
Guest lecture by Frank Serafini

Reading the Visual: A Framework for Exploring Visual Images and Multimodal Phenomena

This open guest lecture is organized in collaboration with the research group POTENT. All interested are welcome, and especially MA students.

Picture of Frank Serafini
Photo:
Teachers College Press

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by Frank Serafini
https://search.asu.edu/profile/74421

Contemporary theories of multimodality have forced literacy researchers and educators to recognize that ideas, identities, and ideological formations are represented and communicated across a variety of modes or semiotic systems. It is of vital importance that literacy researchers continue to problematize the ways in which they conceptualize multimodality and social semiotic theories to focus on the social construction of meaning potentials, the ideologies inherent in meaning making processes, and the appropriate use of various analytical frameworks in literacy research. In addition, literacy educators need to further develop their analytic skills and vocabularies for discussing and comprehending visual images and elements of multimodal texts in order to demonstrate how to approach, navigate, and comprehend visual and multimodal texts. This guest lecture will focus on WHY we should focus on multimodal literacies, WHAT is important to consider about multimodal literacies, and HOW literacy educators can begin to support children in their transactions with multimodal texts.