Media Cymru in Bergen for workshop on design thinking
"This week, the Media Cluster in Bergen is hosting an international workshop on design thinking, welcoming participants from Welsh Media Cymru. The event is the second part of a collaborative workshop series, with the first held in Cardiff last year. The workshop aims to promote innovation and creative problem-solving within the media industry.
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"Media Cymru is a media cluster based in Cardiff, aiming to transform Wales into a global hub for media innovation. Their work spans various areas, including environmental sustainability, global reach, equality, diversity, inclusion, and economic growth. By leveraging research and development, Media Cymru supports the media sector through targeted funding rounds, training opportunities, and the establishment of innovation spaces.
The upcoming workshop in Bergen builds on the foundation laid in Cardiff, focusing on advanced methods of design thinking. Participants engage in practical activities and collaborative sessions designed to stimulate creativity and drive technological advancements in media production. In Bergen, the Department of Information and Media Studies contributes with engaged participants from both the Centre for Investigative Journalism and staff within media and interaction design.
- Media Cymru shares with the Media Cluster an ambition to strengthen research-based innovation in the media field. In both clusters, collaboration between the media industry, both media technology and editorial environments, and interdisciplinary research is important. At the same time, the clusters are different, both in terms of industry structure, innovation model, and the university's role in the cluster. Therefore, these are two environments that have much to learn from each other and, through collaboration, can enhance each other even further. For Infomedia, there is particular reason to be inspired by the Welsh way of working with innovation, says head of innovation at the Department of Information and Media Studies, Professor Leif Ove Larsen.
The visit underscores the strong partnership between Media Cymru and the Media Cluster in Bergen, and illustrates a shared commitment to pushing the boundaries of media innovation. As both regions continue to collaborate, they pave the way for a more sustainable and inclusive future within the media landscape."
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