Journalism’s audiences
What are the communicative implications of convergent journalistic formats for audience reception of journalistic content? What are the effects of digitalisation of journalistic content on audience reception and use?
Main content
Peter Dahléns project on sports journalism, marketing and supporter-culture
The purpose of this project is to investigate how work conditions for sports journalists have changed since 2005 as a consequence of Internet access and competition from club media, and partly supporter media. Dahlén will focus on 1) the competition between Bergens regional newspapers Bergens Tidende (BT) and Bergensavisen (BA) based on how they cover the elite soccer club Brann, and how they relate to and integrate with 2) Brann’s own media department (the club media) and 3) the independent supporters association Brann Bataljonen’s webpage (the supporter media). Is there a knowledge- and information-related power structure between these institutions? If so, what characterizes these power structures, and how have they changed over the last five to ten years?
Dag Elgesem’s project on youth & news
Together with PhD-student Linda Elen Olsen, Elgesem studies changes in youth’s news consumption. Youths use less time on news, and gains access to news through different channels than before, not least through social media. In 2009 and 2010 they gathered qualitative data on news consumption from a sample of pupils in secondary schools who filled out a weekly media diary. The results are being used to provide better descriptions of youths news consumption, attitudes towards news, and suggest explanations for why young people spend less time on news.
Brita Ytre-Arne’s project on women's magazines and their readers
Ytre-Arne's competed PhD-project analyses magazine journalism and reading experiences, emphasizing how these relate to identity and everyday life. Her project combines audience studies with textual analysis in a multi-theoretical approach, drawing on cultural studies, phenomenology, public sphere theory and sociological identity theory.
Camilla Tønnevold’s PhD project National media and public debate.
Tønnevold will, as part of her PhD project, analyse comparatively the emerging forms of online communication, looking at immigration and citizenship issues in Europe through aggregated surveys and qualitative content analyses of newspaper content in Norway, Germany, France and the U.K (also part of the EU 6th Framework EUROSPHERE-project).
